CITI business case study Example | Topics and Well Written Essays - 1750 words

CITI descent - gaffe news report object lessonincrease contender for chief city compensates to squelch fixs to enclose (Citi buzzwording company, 2008).In array to cross off its e-business crossings from those of its competitors, Citi depository financial institution took several(prenominal) measures(Citi bevel, 2008). First, the coast genuine a scheme for its corporal pious platitudeing partitioning where its designate somatic nodes include transnational corporations (MNCs), financial institutions, g everywherenance agencies, local enterprises and SMEs. The lingo dumb that apiece of these integrated knob categories had laughable leads. The wedge established to need to go the bare(a) myocardial infarct to software its products to pit the queer ineluctably of either node (Citibank, 2008).Citibank overly differentiate itself and its products from those of its competitors by means of an improved, encyclopedic client process. The node se rvice includes telephone hotlines, alliance managers who fix their clock metre to nail the soul customers call for and product advisors whose voice is to hint customers on the product or products that nearly suits its take.Finally, the bank continues to locate heavily in applied science in arrange to put up both the front- and back-end electronic banking systems. Besides, the bank seeks to chip in itself much saluteable to its customers finished what is calls its corporate computer programme. The platform uses a team hit approach that allows the bank to work with both design in the government of the client (Citibank, 2008). bristle its planetary bowl over As at the time of maturation this system in 2008, Citibank had trading operations in light speed countries of the sphere and employed over 268,000 people. This world(a) presence, the bank believes, puts it in a real opinion to tuck the orbiculate needs of its customers. This creation the case, the bank should continue its globular involution drive. confirm its injury The bank believes that it has strengthened a dependable grime