Marketing Ethics Essay example -- Business Morals Ethics Essays

Marketing Ethics The head of whether or not marketing is completely unethical is thequestion most critics of marketing seem to be focusing their attention on.Ethics provide the basis for deciding whether a particular action is virtuously favourable or morally bad (Britt 553). But, each individual develops differentopinions, moral standards, and values. So, marketers will deal with similarissues differently because there is no correct appearance to handle any given issue.Marketers face various types of ethical issues in their everyday marketingactivities. Such marketing activities that require marketing managers toutilize their moral values ethically are advertising, packaging and labeling,and global marketing.Advertising is the most criticized of all micro-marketing activities(McCarthy 643). What is considered as dirty or shoddy advertising is very serious to pinpoint, because times have changed and continue to change on aday to day basis. What one person may consider unfair or deceptive may not beunfair or deceptive to another person. There are no clear cut guidelines formarketing managers to go by, so they must utilize their own judgement based ontheir own moral standards. But, in the United States their is an administrativeagency that has the power to control unfair or deceptive business practices.The Federal Trade Commission (FTC) was created in 1914 to prevent unfairmethods of competition in commerce (commercial trade) and...